Samsung Galaxy Book
Galaxy Book Pro / 360 global campaign launch.
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Head of Art - Pablo De La Penya
Agency - BBH New York
Client - Samsung
For this project I was tasked with art direction, design & visualisation.
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![](https://cdn.myportfolio.com/d4643b49700b794b401231457741580e/6f8c36bb-656b-44db-9139-6d605ea2f469_rw_3840.jpg?h=cb743f9814aafc91f1a7f484799d19db)
![](https://cdn.myportfolio.com/d4643b49700b794b401231457741580e/d3d640a3-8466-47af-a0de-681950411ddc_rw_3840.jpg?h=8fcf64e21d281920f62f699f17de4114)
![](https://cdn.myportfolio.com/d4643b49700b794b401231457741580e/25120106-5116-44b8-9827-8d30ebccaa9b_rw_3840.jpg?h=777b2f137e8197875e1053c4acad276e)
![](https://cdn.myportfolio.com/d4643b49700b794b401231457741580e/c76da4c8-a22f-49aa-a331-e4bb33229ce0_rw_3840.jpg?h=a90089fc52abee1d1e9d85d8af74696b)
![](https://cdn.myportfolio.com/d4643b49700b794b401231457741580e/af6e17eb-51a9-4f29-94ed-22940dad043d_rw_3840.jpg?h=995c0f1e090bf15efbc0a7175078c7d7)
![](https://cdn.myportfolio.com/d4643b49700b794b401231457741580e/ce57aebc-4323-44b5-8cd4-3782adcbf6ed_rw_3840.jpg?h=d2d0f1aa931562e96629e2eca54aae82)
Initial concepts and visualisations
![](https://cdn.myportfolio.com/d4643b49700b794b401231457741580e/79929488-2a86-4154-895b-8ab54adbde06_rw_1920.png?h=d27f757e70a264ced8ce986785013405)
![](https://cdn.myportfolio.com/d4643b49700b794b401231457741580e/6e0d5d11-daf8-4a5e-bb48-e79c06544405_rw_1920.png?h=5db71fa9f04c760a3f45894a3f3ec8e5)
![](https://cdn.myportfolio.com/d4643b49700b794b401231457741580e/c9b4ea7d-1bc5-4a8b-9608-f8909a5dd872_rw_1920.png?h=6df33e4154152c94478f20c2c9dbd9f5)
![](https://cdn.myportfolio.com/d4643b49700b794b401231457741580e/8301d051-05b5-48c5-8e6c-bf3b13079ea5_rw_1920.png?h=9e5b78dfb64907a979117058c42f1723)
![](https://cdn.myportfolio.com/d4643b49700b794b401231457741580e/4b8f9bf1-7908-451c-94af-525291fedc07_rw_1920.png?h=67c0a04533fe9c12e4f6f24b94c48992)
![](https://cdn.myportfolio.com/d4643b49700b794b401231457741580e/9715692f-90b9-4b23-a596-e14efdfa0bbd_rw_1920.png?h=d6f5325b509bcaa7212910d50ce02c72)
![](https://cdn.myportfolio.com/d4643b49700b794b401231457741580e/727e7cce-9a4c-49b2-ae4f-67cab29c332d_rw_1920.png?h=680fa78f84eb85e230fd35de5e6c34d4)
![](https://cdn.myportfolio.com/d4643b49700b794b401231457741580e/a7fd9ffd-ab82-4345-9898-988d5999efbd_rw_1920.png?h=2c9a9e3e86140115fb680496fe97b174)