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Sony - Make Believe
Concept visuals created for Sony's 'Make Believe' ad campaign.
I was asked to develop a graphic style for use in-store on Sony's ad campaign 'Make Believe'.
The visual style had to convey emotion and senses linked to various products. For this project I created
digital illustrations for each product and a consistent typographic style.
The visual style had to convey emotion and senses linked to various products. For this project I created
digital illustrations for each product and a consistent typographic style.
![](https://cdn.myportfolio.com/d4643b49700b794b401231457741580e/ff699da6-c9f1-402a-8417-224c233d4b36_rw_1920.jpg?h=8709997253532e041f39a68dbb4ce546)
![](https://cdn.myportfolio.com/d4643b49700b794b401231457741580e/daf5da95-b4d1-44f0-9d3d-f20a59ba71dc_rw_1920.jpg?h=2c0a227e7c968ef605f819f93fae58dd)
![](https://cdn.myportfolio.com/d4643b49700b794b401231457741580e/b0a33604-666b-4a5c-9a80-23b3ccd48d22_rw_1920.jpg?h=92abbe5f653ae5a6c3ecadfc17700953)
![](https://cdn.myportfolio.com/d4643b49700b794b401231457741580e/73c83738-777d-4d27-90f6-580dad045cd2_rw_1920.jpg?h=0169a40d1a2a40fc2179590418df344c)
![](https://cdn.myportfolio.com/d4643b49700b794b401231457741580e/24367fae-5c3e-405a-ae5a-ea8f0c9c08d7_rw_1920.jpg?h=1b3e815b9399e80acf5a5ee8174f43d4)
![](https://cdn.myportfolio.com/d4643b49700b794b401231457741580e/d8eb6014-1bb1-410a-bfe0-1ba33e7060cc_rw_1920.jpg?h=fcc9b003c49e4ecfe9bebc213cdd5758)
![](https://cdn.myportfolio.com/d4643b49700b794b401231457741580e/8385c2bb-ded5-4d42-aee0-d1fa993d05fe_rw_1920.jpg?h=b3c7bf605b45744dd0dcd3a5808f0b11)
![](https://cdn.myportfolio.com/d4643b49700b794b401231457741580e/cbbedfec-9cf2-4b3f-b352-a7f567000ef8_rw_1920.jpg?h=a31bd23a2eb258378a311893838cfeda)